Having a phone call tracking software for your business is extremely important. No marketing campaign is complete without providing a unique phone number where your audiences can contact. This is to ensure that the marketing campaigns are working perfectly and also it can help to gain data. Each of these phone numbers helps the marketing team to analyze the phone calls properly. They can track from where the caller is calling and from which platform or marketing campaign they got this from. Before you buy a phone call tracking software tool for your business, you need to know about the features of the software.
Features of the call tracking software
There are certain features that you have to look for when you are choosing a phone call tracking software. These features are:
- Easy to use
The most important feature must be easiness. Of course, complicated software can be a great problem for the marketing team or even any customer care executives to handle. What is the point of buying the software program which is too hard to handle or use? So, find out a software tool which is easy to install and easy to use.
- In-built dashboard
Dashboard is an important feature that you need to consider. It provides you with all the important and essential details that you need to know. It will provide you with all the controls and the features related to the software and tracking.
- Callers ID or profile
The next most essential feature that you have to look for is the caller’s profile or ID. Having a phone call tracking software tool is of no use if you don’t have the caller ID that shows you the detailed profile of the caller. You need to know the name, location, devices used, time of call etc. of the caller.
- Real-time analytics
You need to make sure that the phone call tracking software you have enables you to provide real-time analysis. They are off to access the important analytics information. When you get to view the analytics in real-time it will help you in improving the company’s ability to deliver the best quality call experience.
- Call recording
Lastly, but one of the most important features that you need to look for in the phone call tracking software is the call recording. It is important for the software used for the sales team and customer care team. This helps them to know what the problems, queries and issues of the customers are related to your products or services.
Final Words
When you are looking for the best phone call tracking software tool, you need to keep all these important factors in your mind. There is no way you can buy a software program that doesn’t have any of these features. These features help in improving the performance of the customer care service, marketing team service and many more. Overall, it has a strong impact on the collective performance of your business and its marketing campaign.