Is SEO an important component of digital marketing? This is the common question that often comes to our mind. The answer to this can be given with the example of a simple analogy. It would be like having an outlet without any signage onto it. It is akin to have a bland and dull looking outlet with no windows, no names, and nothing that could attract or catch the attention of the outsider. Without such information and publicity, you cannot expect prospective customers to walk in and walk out in search of certain products and services. Yes, many of them walk in just of out curiosity and if you cannot generate such curiosity in an online market, it will not be long before your product or services die a natural death. You could have situations where customers are looking for product A, but instead, they come across product B when they walk in. if the product is well marketed and advertised on social media platforms, it is quite obvious that a few of them may not mind trying out product B. Hence, it is quite obvious that there continues to be a big and growing demand for SEO in the digital marketing space in general and social media marketing in particular. Let us try and find out reasons for the same over the next few lines.
It Helps In Content Promotion
Perhaps the biggest benefit of social media related SEO is that it helps to promote your content to your followers directly. There cannot be anything more focused and direct as far as online marketing and digital marketing is concerned. You need not care too much about search at all. If your ranking is not very high, it does not matter too much. All that you have to do is to do some thorough research on your keywords and have your contents posted on your social media platform. It could be in the form of pages on Facebook or links on Twitter or pictures on Instagram. It certainly will yield the desired results sooner than later.
Increased Brand Awareness And SEO Are Closely Related
If you look at some social media account of Warby Parker, you would most certainly love to have an account like it. While such social media accounts do help in building brand image quite a bit, it also could have a positive impact as far as your SEO activities and plans are concerned. When you post consistent quality content which also is relevant to your products and services, it certainly will boost your awareness especially amongst those who are looking for such products and services. It also could encourage big social media platforms like Twitter, Facebook and others to serve up increased content to the newsfeed.
Social Media Posts And Google Rankings
It would be interesting to have a look at the findings of searches on Google pertaining to certain products and services when it is from the social media perspective. We must understand that Google considers social media posts as individual web pages as far as searches are concerned. Google does not use the same rules it applies to SEO for contents and information emanating from social media platforms.
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